Paridhaanam was born out of our incomparable passion for silk sarees and appreciation of handloom work. 

Sari might be a fashionable garment now, but it started from being a humble drape used by women thousands of years ago. What started as India’s first seamless garment, went on to become the symbol of Indian femininity. India prides itself on its incredible history and unimaginable variety of Sarees, which have evolved through centuries and civilization. And we at Paridhaanam, pride ourselves on sourcing the best fabric with exquisite designs, and meticulous craftsmanship all blended together into 6 yards of a graceful, timeless treasure.

Sourced directly from local hand-picked weavers, we work hard to get these unique designs across to you, so that you can be the Stunner of every occasion whilst maintaining the economic sustenance for India’s hardworking artisans and craftsmen, who spent hours, days, weeks, and months weaving these masterpieces.

Wear it! Flaunt it! Be a head-turner in that crowd!

House of premium clothing